Ethos Paris
Ethos is a fair trade company based in France that produces stylish clothing made from organic materials. Every person involved in the production, design and sale of Ethos garments is paid a living wage using sustainable & ethical production methods.
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Ethos is a fair trade company based in France that produces stylish clothing made from organic materials. Every person involved in the production, design and sale of Ethos garments is paid a living wage using sustainable & ethical production methods.
Each time someone buys a Fair Trade garment, they are helping to change the world for the better. This is the belief of Paris Ethos founder Ann Leroux who insists that when fashion is done right, everyone profits: consumers, farmers, workers, manufacturers, transporters as well as the creative and distribution teams.
Giving everyone a fair wage was hardly conventional wisdom when Ethos was founded. The idea of creating a company to market stylish organic garments based on Fair Trade practices was a very odd approach to the fashion industry. Fair Trade was still emerging as a business model and organic fabrics were limited to specialist lines. Combining the two to form the base of a viable fashion enterprise was nothing short of revolutionary. Fair Trade went against the logic of market-based capitalism, of buying low and selling high. But Ann was determined to do it right and by listening to her higher voice, she created a thriving fashion house of high-quality garments, one that benefits everyone, every step of the way.
“For Ethos Fair Trade is neither charity nor assistance; it is a respectful interchange between the producer, ourselves and the consumer,” says Ann. “The producer receives fair prices for his products, allowing him to provide for his family with dignity, and the consumer gets fashionable, quality products while contributing to sustainable development.”
It was not easy to compete in the highly competitive fashion industry but Ann Leroux discovered that doing business with integrity ultimately paid off. There was a market for organic Fair Trade fashion and consumers did care about the provenance of the products they purchased. Indeed, fashion proved an effective vehicle for transmitting social and environmental messages. By creating high-quality street fashion at a reasonable price, Ethos could reach out and connect with the general public.
Ethos has remained true to its founding principles: to create products that embody respect for humankind, for the environment and the demands of fashion. This vision of ethical fashion is a practical and sustainable response to the destructive force of the global fashion industry.
Each time someone buys a Fair Trade garment, they are helping to change the world for the better. This is the belief of Paris Ethos founder Ann Leroux who insists that when fashion is done right, everyone profits: consumers, farmers, workers, manufacturers, transporters as well as the creative and distribution teams.
Giving everyone a fair wage was hardly conventional wisdom when Ethos was founded. The idea of creating a company to market stylish organic garments based on Fair Trade practices was a very odd approach to the fashion industry. Fair Trade was still emerging as a business model and organic fabrics were limited to specialist lines. Combining the two to form the base of a viable fashion enterprise was nothing short of revolutionary. Fair Trade went against the logic of market-based capitalism, of buying low and selling high. But Ann was determined to do it right and by listening to her higher voice, she created a thriving fashion house of high-quality garments, one that benefits everyone, every step of the way.
“For Ethos Fair Trade is neither charity nor assistance; it is a respectful interchange between the producer, ourselves and the consumer,” says Ann. “The producer receives fair prices for his products, allowing him to provide for his family with dignity, and the consumer gets fashionable, quality products while contributing to sustainable development.”
It was not easy to compete in the highly competitive fashion industry but Ann Leroux discovered that doing business with integrity ultimately paid off. There was a market for organic Fair Trade fashion and consumers did care about the provenance of the products they purchased. Indeed, fashion proved an effective vehicle for transmitting social and environmental messages. By creating high-quality street fashion at a reasonable price, Ethos could reach out and connect with the general public.
Ethos has remained true to its founding principles: to create products that embody respect for humankind, for the environment and the demands of fashion. This vision of ethical fashion is a practical and sustainable response to the destructive force of the global fashion industry.
